Co-op Funeralcare
LAUNCHING THE FIRST FUNERALCARE BRAND ON TIKTOK
Signal: TikTok users were beginning to use new spaces to build communities around traditionally taboo topics
Code: Gen Z are open to talking about death and funerals more than their parents & grandparents
Behaviour: Helped consumers have the most difficult conversations, no matter how
Idea: Co-op Funeralcare became the first brand of its kind on TikTok, creating a space for honest and open conversations around death, dying and funerals
15m
FOLLOWERS