Hi, my name is

Jacob Loftus

I’m a Senior Creative Strategist with 8 years experience combining creative and social brand strategy for some of the world’s biggest brands

Nestlé

GOLD MOUSSE GERMANY SOCIAL AD CAMPAIGN

Signal: People were rejecting performative luxury and seeking micro-moments of calm

Code: Indulgence became an act of self-respect, and a vital act

Behaviour: Shifted luxury from status to stillness – the brand sold the luxury of time

Idea: A paid + creator campaign inviting people to “Gift Yourself a Moment”, reframing indulgence from excess to time, creating a new cultural consumption moment

CREATIVE TESTING

89%

This campaign is still live, so more results to come