> JACOB LOFTUS > PORTFOLIO 2026










Hi, my name is

Jacob Loftus

I’m a Senior Creative Strategist with 8 years experience combining creative and social brand strategy for some of the world’s biggest brands

Sensodyne


SENSITIVITY STORIES WITH JAMIE OLIVER


Signal: In an era of AI fakery and inflluencer fatigure, trust is in brands is collapsing

Code: Audiences seek authentic proof - expertise valudated by real humans, not marketing claims

Behaviour: Reframed “expertise” as human proof, not brand authority

Idea:  Sensodyne partners with Jamie Oliver, an undisputed  expert in his field, to bring authority and warmth back  to everyday oral careodyn AD RECALL

+10.15%




BRAND AWARENESS

Best In Class



IMPRESSIONS

94.5m