> JACOB LOFTUS > PORTFOLIO 2026










Hi, my name is

Jacob Loftus

I’m a Senior Creative Strategist with 8 years experience combining creative and social brand strategy for some of the world’s biggest brands

Vodafone Ireland

SEANCHAÍ SOCIAL VIDEO SERIES


Signal: Folk storytelling and oral traditions were re-emerging through creators and podcasts

Code: People craved belonging and human connection in a fragmented, hyper-digital world

Behaviour: Became a cultural host for connection, reviving Irish storytelling for the social age

Idea: Vodafone Ireland revives the Seanchaí - the traditional Irish storyteller, through a creator-led series sharing real stories of connection VIEWS

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